The Southwestern Life Insurance Building was a 16-story, 110,000 sf high-rise in Downtown Dallas, Texas, designed by Lang & Witchell architects in the Sullivanesque style. It was built in 1912 and demolished 1972. Today it is the site of Pegasus Plaza, one of the first parks to open in the city's central business district.
Video Southwestern Life Insurance Building
History
According to a 1905 Sanborn Map of Dallas, the southeast corner of Main St. and S. Akard St. consisted of a three-story brick building, divided into narrow sections, with the intersection address of 332 Main Street. Businesses such as the Rock Island Railroad Company, Metropolitan Book Exchange, Dallas Healing Institute and Dallas Business College were all associated with addresses here, believed to have been erected in 1886 by Judge Nat M. Burford (1824-1898). After the Great Trinity Flood of 1908, Dallas began a construction boom of much taller structures.
The Southwestern Life Insurance Company formed in 1903 and established its home office at 310 Main Street in Dallas. On March 20, 1910, company president and future Dallas Mayor Henry D. Lindsley announced that the company purchased property from Mr. and Mrs. W.M. Freeman and Miss May Burford, in a deal worth $300,000, for the erection of a "monster building" of up to 16 stories in height. It was said to be "the largest real estate deal ever made in either the city or county of Dallas by individuals or companies." Located at 1500 Main Street, the high-rise contained a series of shops at street level, with tenants over the decades that included Russell Stover Candies and Bond Clothing Stores. Southwestern Life occupied its namesake building until 1964 when it moved to a new structure six blocks north on Ross Avenue designed by George Dahl.
In 1965, businessman and future Texas Governor Bill Clements purchased the building for a reported $1.2 million. Several years later, he gave all remaining tenants notice to vacate by December 28, 1971 and demolished the structure in 1972, operating the land as a parking lot to serve an increasingly automobile-dependent business district.
The City of Dallas purchased the parking lot for about $1 million in the early 1990s. Work began on Pegasus Plaza in 1992 and the project, part of a revitalization effort for Main Street that included wide sidewalks and brick crosswalks, was completed in 1994.
Southwestern Life Insurance Company filed for bankruptcy in 1995. Its second headquarters on Ross Avenue is currently occupied by The Beck Group.
Maps Southwestern Life Insurance Building
References
External links
- Western Contractor
- Judge Burford Obituary
- Published photo of post-demolition space that would become a parking lot
Source of the article : Wikipedia
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